The MY-KU-MO Story

What Happened To MY-KU-MO?

If you've searched "what happened to MY-KU-MO," "is MY-KU-MO discontinued," or "where can I buy the original MY-KU-MO pillow," you're not alone. This page exists to answer exactly that.

MY-KU-MO 2.0 green cloud pillow with an embroidered smiley face — soft and squishy

Why People Still Remember MY-KU-MO

Between 2013 and 2016, MY-KU-MO was sold at Bed Bath & Beyond and quietly became part of thousands of bedrooms, dorm rooms, and collections. It wasn't heavily marketed — it just found its way into people's lives. When it disappeared from shelves, people kept searching for it anyway.

Was MY-KU-MO Discontinued?

Yes. The original MY-KU-MO stopped being sold, and for years it wasn't available anywhere. The trademark lapsed in 2019 and the brand went quiet. That's exactly why so many people end up here searching for it.

Original 2013–2016 MY-KU-MO pillow shown side by side with the new MY-KU-MO 2.0 cloud pillow

How MY-KU-MO Came Back

We acquired the MY-KU-MO trademark, registered it, and rebuilt the product from the ground up — remanufacturing it with upgraded materials and construction while preserving the original personality. MY-KU-MO 2.0 is the result.

MY-KU-MO 2.0 purple cloud pillow with a removable, washable pillowcase

Can I Still Buy MY-KU-MO?

Yes. MY-KU-MO 2.0 is available now in six colors:

White Blue Grey Pink Green Purple

Looking to build a set? Check out CLOUDMATES — pairs from $113, or all six for $299.

Thinking Of It As A Gift?

A rediscovered childhood favorite is one of the best gifts you can give a teen or young adult who grew up with it. We put together a guide: Nostalgic Gifts for Teens Who Grew Up in the 2010s →

Frequently Asked Questions

What happened to MY-KU-MO?

MY-KU-MO was sold at Bed Bath & Beyond between 2013 and 2016, then discontinued. The trademark lapsed in 2019. We acquired it, registered it, and brought the pillow back as MY-KU-MO 2.0.

Is this the same MY-KU-MO?

MY-KU-MO 2.0 preserves the original personality and smile while upgrading the materials, fill, and construction. The smile is now embroidered rather than printed, so it survives the wash.

Can I still buy MY-KU-MO?

Yes, MY-KU-MO 2.0 is available now in six colors, direct from the trademark owner.

Should I buy one on eBay or Poshmark instead?

Those are secondhand originals from a decade ago, and they often cost more than a new one. This is the brand, remade.

Why did it take so long to come back?

Bringing back a discontinued product means acquiring the trademark and rebuilding it from scratch — that process took time to do right.

Explore MY-KU-MO

MY-KU-MO Smiley Face Pillow CLOUDMATES Sets Nostalgic Gifts for Teens About MY-KU-MO FAQ