The official MY-KU-MO 2.0 redesign
About the MY-KU-MO 2.0 Redesign
The smiling cloud you remember, thoughtfully improved.
MY-KU-MO 2.0 was redesigned to preserve the familiar smile, relaxed softness and friendly cloud personality while improving the materials, construction, care and everyday ownership experience.
The result is still unmistakably MY-KU-MO, now with a removable washable cover, softer bamboo-viscose fabric, added loft, updated embroidery and more refined six-sided construction.
Removable cover Machine-washable exterior
Additional loft A slightly fuller smiling cloud
Familiar personality The smile remained at the center
MY-KU-MO 2.0
Familiar cloud. New chapter.
A redesign with a clear purpose
Improve the experience. Protect the personality.
The goal was never to turn MY-KU-MO into something unrecognizable. Every change was considered through one question: would someone who loved the original still recognize the cloud they remembered?
Original vs. MY-KU-MO 2.0
Original personality, updated experience
Familiar at first glance. Different where it matters.
MY-KU-MO 2.0 was created as a continuation, not a replacement for everything people remembered.
The familiar expression and soft cloud personality remained, while the exterior, fill level, embroidery and construction were refined to make the pillow softer, easier to care for and better suited to everyday use.
What people remembered
- The recognizable smiling face
- A soft, relaxed cloud shape
- A friendly bedroom personality
- The squishy MY-KU-MO feeling
What MY-KU-MO 2.0 adds
- A removable washable cover
- Softer bamboo-viscose fabric
- Additional loft and improved fill
- Updated embroidery and construction
Six thoughtful improvements
What changed in MY-KU-MO 2.0?
Each improvement was chosen to make the smiling cloud easier to own, wash, refresh and enjoy without removing the qualities that made MY-KU-MO memorable.
Removable washable cover
A discreet hidden zipper allows the exterior Cloud Case to be removed and machine washed separately from the pillow insert.
Softer exterior fabric
The cover uses 95% viscose from bamboo and 5% spandex for a smooth, cool-to-the-touch and flexible feel.
Additional cloud loft
More fill creates a slightly fuller smiling cloud while preserving the intentionally relaxed and squishy construction.
Refined embroidery
The familiar face is embroidered directly onto the removable cover rather than printed onto the surface.
Improved six-sided construction
Refined panels and seams help support the recognizable box-shaped cloud silhouette and more finished appearance.
Interchangeable colors
Replacement covers make it possible to change the cloud’s color without purchasing a completely new pillow insert.
The biggest ownership upgrade
A removable, washable and interchangeable Cloud Case.
MY-KU-MO 2.0 separates the soft smiling exterior from the pillow insert, making regular care much easier.
The hidden zipper allows the cover to be removed for washing. It also gives owners the option to keep a clean spare or change colors while continuing to use the same compatible MY-KU-MO insert.
Machine-washable exterior Wash cold on a gentle cycle with mild detergent.
Hidden zipper opening Designed to remain discreet along the pillow edge.
Replacement-cover system Change the color while keeping the same pillow insert.
Removable Cloud Case
Materials and construction
Redesigned from the cover to the CloudFill.
MY-KU-MO 2.0 combines soft, flexible materials with a relaxed fill level and improved construction.
Smooth, soft and cool to the touch with enough flexibility to move with the pillow’s relaxed shape.
Adds flexibility so the removable cover can settle naturally around the MY-KU-MO insert.
OEKO-TEX® STANDARD 100 certified polyester fiber fill creates the soft and moldable interior.
The eyes and familiar smile are stitched directly onto the removable exterior cover.
Refined panel construction supports the recognizable cloud shape and box-style silhouette.
A compact smiling cloud made for beds, dorm rooms, apartments and everyday cozy spaces.
Soft by design
More loft does not mean a rigid pillow.
MY-KU-MO 2.0 has additional fill, but it remains intentionally soft and relaxed. It is designed to settle, mold, fold and squish rather than feel firm or overstuffed.
What the redesign protected
The smile. The softness. The unmistakable MY-KU-MO personality.
The redesign was not about making MY-KU-MO look like every other decorative pillow. Its familiar expression, relaxed cloud shape and friendly presence remained at the center of every decision.
Redesign questions
About MY-KU-MO 2.0
Is MY-KU-MO 2.0 the official return of MY-KU-MO? +
Yes. MY-KU-MO 2.0 is the official return of the MY-KU-MO smiling cloud, thoughtfully redesigned while preserving the personality people remembered.
What are the biggest changes from the original? +
The major changes include a removable washable cover, softer bamboo-viscose fabric, additional loft, updated embroidery, improved six-sided construction and interchangeable replacement covers.
Can the MY-KU-MO 2.0 cover be washed? +
Yes. Remove the exterior cover and machine wash it in cold water on a gentle cycle using mild detergent. Tumble dry on low or lay flat to dry. Do not bleach.
Is MY-KU-MO 2.0 firm or overstuffed? +
No. MY-KU-MO 2.0 has additional loft but remains intentionally soft, relaxed, flexible and easy to reshape.
What size is MY-KU-MO 2.0? +
MY-KU-MO 2.0 measures approximately 18 × 18 × 3 inches.
Are replacement covers available? +
Yes. MY-KU-MO replacement covers are available in White, Blue, Grey, Pink, Green and Purple for compatible MY-KU-MO 2.0 pillow inserts.
Meet the redesigned cloud
Familiar enough to remember. Improved enough to begin again.
Choose your MY-KU-MO 2.0 color and bring the smiling cloud into its next bedroom, dorm room, apartment or favorite cozy corner.
MY-KU-MO® is a registered trademark of MY-KU-MO LLC.